Automotive SEO in Tampa
Drowning in Dealership Content Creation? Get Your Time Back.
Finding the time to write relevant, high-quality content is one of the biggest pain points for dealerships today. You should be focused on operations and moving inventory, not agonizing over what your local buyers are searching for.
If you are a single automotive dealership in Tampa or a large dealer group with more than 10 locations throughout Florida, the most powerful way that you can get traffic is with Local SEO and an Automotive Relevant Content Strategy.
You are likely spending thousands of dollars per month to have your inventory all over the place, but you have an opportunity to reduce some of that spend by increasing organic traffic.
Organic Traffic Does Not Stop at Your Google Business Profile
Google does a great job of making it harder to appear on the first page of search engine results. Your Google Business Profile is a great place to start.
However, it is not the only chance you have to gain more of the search engine results real estate.
Building authority in your local market comes with some challenges, but Local SEO allows your site to show up for geography related searches.
“Honda dealer Tampa” is just one example. Showing up for “near me” searches starts with knowing your market, doing the research and adjusting your page and meta content accordingly.
Let The 3rd Party Listing Sites Do More Work
The 3rd party listing sites that your inventory shows up on will do a great job of showing your inventory to shoppers looking from other zip codes. Let them do that work.
The local market can be won with your website. Focusing your content on geographic related titles, H1 tags and internal linking will provide clicks to your website from searches like “Toyota dealership near me”.
If everything is done correctly, your Google Business Profile ranks and the internal website pages show up in positions 4-10 taking up as much SERP real estate as possible.
What Works For My Automotive Clients
Currently, I work with automotive dealerships and over the years I have put together a few things that I know can move the needle once implemented. No “10 Best Taco Places in Tampa” type content from this system.
The content that gets visibility is going to come from keyword and local market research.
Why Local SEO is Automotive SEO
SEO Content Summary For Florida Area Automotive Dealerships
- Regular updates to the Google Business Profile pointing to internal content pages focused on the local area
- Content creation that drives clicks from organic searches to sales and service pages
- Internal linking strategies that move PageRank through your website to these localized pages
- Lead forms added to pages to capture user intent when they want to provide it most
Automotive dealership OEM’s that I currently work with include CDJR, Honda, Volkswagen, Nissan and Subaru. The content and internal linking strategy I create works for all brands, makes, and models and has been proven to drive visibility and clicks for 5+ years.
Local SEO Strategy for Tampa Area Dealerships
- Complete keyword research on current content and the local market
- Build out content pages that focus on the research and build internal links from high authority pages
- Continue to monitor analytics and keywords to ensure proper visibility in search engine results
- Focus on Google first, but ultimately move to optimize for Bing and YouTube if that works for your dealership location
As your automotive SEO consultant, my plan will be implemented based on your business goals as they related to organic lead generation and overall organic visibility. In most cases, the strategy in place will work seamlessly with any paid tactics that you already have in place.
Most SEO firms that work with Automotive clients are doing so as part of a website package offered to the car dealership. This usually comes as an add-on service the firm offers, but also comes with a price tag. The packages are usually straight forward and not as flexible as you might need for your dealership.
Working with an SEO consultant like myself gives you the flexibility needed to pivot when needed, as well as, the ability to form a long term relationship with someone who knows your goals, cares about your business and is open to trying new things.
“Make sure you read this. John, a fellow Auto Genius member, is an SEO expert and more. He’s been a huge help to me. The guy knows his stuff and loves talking about it and loves getting in the weeds. I highly recommend reaching out to him.“
Why would my Tampa SEO company be a good fit to do your Automotive SEO?
- Familiarity with Automotive dealer websites and the challenges that come with them
- 20 years of SEO experience
- Practical usage of SEO tools like Ahrefs, Screaming Frog, GA4, Google Search Console
- Experience with Dealer.com & Dealer Inspire website CMS platforms
Let’s schedule a consultation to explore how AI can meet your business needs.